As I start down this road of indie publishing, I am already benefiting tremendously due to the incredible openness and sharing of the indie pub community. In that spirit, I plan to share the things I know and the things I learn along the way. Today I’d like to share a powerful little platform-building tool.
You’ve heard it a million times: If you’re an author today, you need to have your social media platform online and hopefully growing every day. Most of the tools you need to get your platform online are simple enough to use, but how do you get them all hooked together and streamlined?
One simple way is to create your own Facebook like box for your website or blog. I can hear you rolling your eyes, thinking: Facebook? Really? Well, I say yes. Really. I am of the mind that there’s no such thing as having too many ways for people to reach you. Also, I had no idea how to add one of these boxes before, and got very excited when I saw how simple it was. The Facebook Developer has a nifty tool for you to create different types of like-and sharing links, like this one for my page:
I don’t have any case studies on this, but I can tell you that a link box like the one above helped my nonprofit audience grow by connecting our website to our Facebook page. This allowed people who came to our website to see *and like* our page without having to click over to Facebook, search for the page, find it, and then (hopefully) like it. (That’s a lot of clicks and time you’re asking for!)
A link like this one is active in that it only functions when the person viewing it 1) has a Facebook account and 2) is logged in. But these days, the odds are in your favor, making this a worthwhile choice, IMHO.
That’s it! I hope you are able to use this little tutorial to get your own facebook like box active and build your audience.
Don’t you just *love* the internet?