This episode is a bit meta, because I am using the example of creating a lead magnet to illustrate my process of creating a workflow. And since we go through the lead magnet process, you can download my lead magnet checklist on how to create a lead magnet, too! See what I did there? ;)
This episode is a result of several conversations I've had recently about the process of workflows, how important they can be, and how I think about them in my business. I hope it's useful!
Main points covered in this episode:
- What is a lead magnet?
- What makes a good lead magnet?
- Examples of lead magnets
- How to figure out what your lead magnet should be
- Walk through the customer's experience
- Setting up the experience from the bottom up
- Download my Lead Magnet Checklist!
Links mentioned in this episode:
- Join: The Calm Entrepreneur Community (it's Free!)