This episode is a bit meta, because I am using the example of creating a lead magnet to illustrate my process of creating a workflow.  And since we go through the lead magnet process, you can download my lead magnet checklist on how to create a lead magnet, too! See what I did there? ;)

This episode is a result of several conversations I've had recently about the process of workflows, how important they can be, and how I think about them in my business. I hope it's useful!

Main points covered in this episode:

  • What is a lead magnet?
  • What makes a good lead magnet?
  • Examples of lead magnets
  • How to figure out what your lead magnet should be
  • Walk through the customer's experience
  • Setting up the experience from the bottom up
  • Download my Lead Magnet Checklist!

Links mentioned in this episode:

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